The Lion’s Pride: Networking - Branding II: Your Website or Blog

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The Lion’s Pride: Networking

Branding II: Your Website or Blog

A question came in asking what developing a website or blog has to do with networking.

Simply put, they are key pieces of your electronic networking. They are your world wide face. Your handshake, even.

Your website should have your email address (if you're nervous about putting your address and phone) information on every page. It should also be easy to navigate (as a professional, you can appreciate the rationale).

As mentioned here, the easiest way to create a website is to save your resume as html in your word processing program.

Your blog should also be simple. Oh - and professional, both in tone and in name. If you have a blog counting down the last moments of a celebrity's life, start another one where you discuss your industry.

Both your blog and website can help your networking:

They can show up in search results. Submit your site to Google and others, then play with the meta tags (more on them in a future post) to get more hits.

They can show an employer your passion for your industry. They can also answer how in depth your knowledge is.

They can house your portfolio. How many times have you waited for a huge file to open when it's emailed to you? Hiring managers don't have time to wait for them to load. But, by sending a link to your site and/ blog, they'll have a much easier time checking your past work out. That, and you won't be clogging up their in box and they'll love you for it.

You should include your website and/or blog in all of your emails (personal or work search related), on your resume, cover letters and business cards to maximize your coverage.

IN THE CARAVAN: You should have a website and/or blog that is professional and easy to work with. Register them with search engines and make sure their URLs are on all of your communications.

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Business Card Pack Rats / Gump-Style Networking / Becoming the Hub Increases Your Brand / Becoming the Hub II: Building Self-Feeding Buzz / Myths and Truisms / Grow Your Network - Go Where The Employers Are! / It's Not What You Know... / Always Be Prepared...Even If You're Not a Boy Scout / How to Make Six Degrees of Separation Work (Even If You're Not Kevin Bacon) / Marketing and Branding Yourself, Part I / Branding II: Your Website or Blog / Finding the Right Contact Person / Give a Little to Get a Little / Why Join Organizations? / First Contact With Mr. Smith, Part 1 / First Contact With Mr. Smith, Part 2: The Winning of The Sally / First Contact With Mr. Smith, Part 3: First Impressions / Asking Mr. Smith for Help, Part 1 / Asking Mr. Smith for Help, Part II: It's Not the Song, It's the Singer / Asking Mr. Smith for Help, Part III: Getting down to business / Networking at Job Fairs / Doing It On the Road / Networking Online / Getting Info From Sally & Co., Part I / Getting Info From Sally & Co., Part II: Asking The Right Questions / Networking Out of Town Part I: Laying the Foundation / Networking Out of Town Part II: Touring for Interviews / Working the Network by Feeding the Network / 'Running' Into Contacts / You Only Get What You Ask For / Press the Flesh II: Small Talk / Press the Flesh Like a Pro / Playing the Percentages / Fishing and the Right Bait / Shrek Style / Get Your Butterflies Flying In Formation / Discover Other People’s Passions / Double Dipping Doing Good / Overbooking Your Way to a New Job / Shaking the Branches of Your Family Tree / Working Your Reunion / Parents of Your Kids' Friends