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(In Part
II of this series, we discussed what
to include in your work search-related blog,
including posting regular content-rich content. In this part, we’ll
discuss posting content.)
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Advertisement
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So you have a blog. Join the club.
You have one to help you find work. That means
showcasing your knowledge and skills.
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Sure, you've
uploaded your resume and portfolio for potential employers to browse, but
calling it good at that point may bore employers.
That's right.
Bore. And that will do more harm than good.
That's why many
savvy job hunters are adding regular quality content to their blogs - and getting more interviews. You can,
too! Here are a few ideas to help you:
Breaking news. Every industry has regular developments, and
employers like prospective employees who stay abreast of what's
happening. They particularly like those who are out of work and keep
up with innovations, trends, regulations and strategies. They are
even more interested in those who keep up on companies who are the "heavy
hitters" within the industry.
Opinion. There are many libelous blogs out
there. Rest assured, they won't be landing
jobs with their verbal venom. The smart approach is to offer opinions
related to processes. Offering opinions about specific companies can
have the opposite effect as the intended; bad-mouthing one company can
poison the writer in the minds of hiring managers industry wide, where as
glowing over companies may lead some to think those are the only companies
you're interested in working for. Keep opinions to processes.
Helpful hints. Detail and/or outline processes you would
undertake to complete a particular task. Doing so shows how you think
and your methodology.
IN THE CARAVAN: There are many things to write about on your
work search-related blog. The above list is
far from complete, but writing about breaking industry news, offering
"safe" opinions and providing helpful hints are a good start.
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bSafari.c
The Lion’s Pride: Resumes
